When you have a local business, you might think that spending money and time on local listings and SEO is not worth it, when you have to compete with giants like Amazon or Walmart. It’s true if you consider major organic listings but untrue when it comes to local search engine optimization.
No matter if you have an online business or physical store catering to a specific geographical location, Local SEO will help your business to reach out to customers in the locality, city, or town. So, read this blog to learn about the benefits of local search.
Improved traffic
Did you know that local SEO or data contributes to 46 percent of all online searches? Each business thrives depending on online traffic. You may own a huge business or a small restaurant down the street; your business will gain more visibility if you have listed your food joint or business on the digital landscape. Local search will improve your online traffic. When your focus is on local buyers, you’re motivating them to visit your business website or walk into your physical store.
Lower advertising expenses
For better online visibility, you need to focus on your local customers. Traditional advertising tools like pamphlets, banners, hoarding, and local television ads are expensive. You can save on your advertising dollars by improving your local search to ensure more in-store foot traffic. Studies show that more than 80 percent of mobile phone users choose the “restaurants near me” or “salons near me” option when searching for a specific business.
Increased conversions
Local business listing services make prospective customers visit your product or service page to boost conversion rates. Based on the findings of Joel House Search Media, 28 percent of local SEO leads to sales. So, one can’t deny that local search leads to enhanced conversions and better traffic translates to enhanced sales.
More local customer reviews
Based on the findings of Bright Local, 87 percent of online audiences read reviews before buying a product from any local business. So, if you offer quality products or services, customers will love the experience and leave positive reviews online. It will help you attract more customers. However, you can’t benefit from online reviews if you’re focusing on local searches.
Conclusion
You’re in the digital age and so, local business listing services are essential to improve online visibility, boost traffic, improve sales, and grow your revenues. Be it a big or small business, local SEO is imperative for a strong digital presence.