With the digitally updating world, it is necessary to be equipped accordingly to stay in sync. Creating a website and having an online presence is known and mechanizing it to be SEO-proof for ranking and gaining a higher conversion rate has become common knowledge. But so does having page speed matter equally for your business online
What Is a Web Page Speed & Website Speed?
Website page speed is the loading time a page requires to display all its content, and website speed is the time more than one sample page or the whole website takes to load or operates on. They both might sound similar on the surface but have different aspects.
The loading speed might differ owing to various factors like the content and visuals uploaded on the site, the creative resolution, quality, and compression, the server performance, the browser and connection used to open the page, and the internet connection.
Is There a Connection Between SEO Ranking and Website Page Speed?
Reasons can be many but they would directly affect your SEO ranking and Business online, how so? Imagine yourself surfing and clicking on a page but it takes time to load you would switch through it for a better loading page option so you don’t have to wait.
If the website page speed is not quick to respond the traffic would subside on the website and the SEO factor is established on the basis to provide the visitors’ satisfaction. If your site is unable to please the audience the bounce rate and visitor secession are depleted leading to lagging in SEO Ranking.
How Does Webpage Load Time Impacts Conversion Rate?
The simple calculation is slower the webpage load speed faster the views and ranking subside, as according to Google indication most visitors take about 3-5 seconds to row back and move on from a slow responding page.
This would lead to a negative impact on the user experience hence decreasing the visit and less productivity. If one aims at gaining a higher conversion rate it’s necessary to improve the website and webpage speed.
Alterations To Improve SEO Rank and Webpage Load Time:
Before going live make sure you optimize your website speed so that it would retain the traffic, and implement the following actions
- Analyze the page on core web vitals, that shows the performance report based on real-world web usage
- Optimize the site codes, it is vital for website performance
- Implement media optimization, use compressed visuals and smaller images
- Select an efficient web host and server
- Configure website caching that would boost the webpage load time
- Build the website simple, focus on basics rather than aesthetics that would put less load on the server
So the website page speed does impact the overall performance of an online entity, the brand, and its productivity. But with the help of core web vitals and a few tweaks on the site, it can be retained.
To conclude, there are various factors necessary to sustain SEO Ranking and all boils down to satisfactory user experience. As the saying goes Customer is God and Affordable SEO services in India can help businesses uphold the bar with expertise and knowledge.