When you set out to design a website for your business or organization, you will want it to reflect its personality, depict the industry it is in, and attract and engage its audience. Even though the final appearance of your website should align with your brand identity, you need to ensure that you do not compromise with the functionality and user experience. Some handy tips for designing websites drawn from top website design examples:
Ensure a Clean and Clutter-Free Homepage
The website homepage is usually the first page a visitor encounters. It is why it must communicate your core message and personality immediately. One of the elements of web design you should keep in mind is to use more visuals than text because most people do not bother reading everything on the page. Remember, contemporary audiences have very low attention spans and the website can have a high bounce rate if visitors cannot immediately make sense of your homepage, especially if they are using a mobile phone. One of the core website design steps includes keeping all vital information above the fold, you will get better engagement than by forcing people to scroll or click for more information. Keep the homepage free of clutter with a minimalistic look and feel. Any image you use must be of high quality, and be sure to use a compelling CTA.
Ensure Visual Hierarchy
All resources on website design tips will mention the vital importance of arranging all the elements of your web design according to a hierarchy that ensures that visitors read and understand the content in the correct order for maximum impact. You can point your visitors to important information by employing visual hierarchy correctly. Some web design tips to remember include increasing the font size, making text bold, and using images to help direct visitor attention. The placement of the different elements is also important as people read from top to bottom and left to right. The CTA should be prominently placed to attract the maximum attention. You can reinforce the visual hierarchy with color, contrast, and spacing.
Ensure High Readability of Website Content
According to established website design guidelines, the best website content is of no use unless it is readable across a variety of devices, including mobile phones that are already driving more than half of the internet traffic. By ensuring high readability, visitors to your site will stay on it for longer and increase the chances of conversion. Also, the reduced bounce rate is a strong signal to Google to drive your ranking up in the SERPs. Even though you should try to stick with your brand colors for synergy, you must provide high contrast between the text and the background and use a comfortably large font size so that users don’t have to strain their eyes to read your content. Also, be sure not to use too many fonts to avoid confusing readers and keep the font simple, recommends a web designing company in India known for path-breaking design concepts.
Conclusion
Even though you want your website design to break through the clutter, you must ensure you follow a clear website navigation system to make it easy for both users and search engines to find the content of use quickly. With people increasingly using mobiles to browse the net, you must also ensure that your website design is mobile-friendly.