AI technology has become the talk of the town, with its attractive efficiency and time-saving factor it is said to be a plausible replacement. Rest assured if you are a social media marketer you know more about how the trends keep on swinging by. And understand the technology you are so conscious about before jumping to conclusions based on speculations.
What is AI technology?
Artificial Intelligence is a technology used to make human life convenient, and not overpower it. Ever since using smartphones, we have had voice assistance and another form of smartphone AI so it is not something new. Just, now since it is considered evolving at a striking rate it is creating an alarm.
Will Social Media Marketers Be Affected?
As said, AI is not to affect or replace human labor but rather to make the task easy with coherence. So, for now, your jobs are safe, it’s like an engine that needs to be guided in the right direction to gain the necessary results, learn to hail the ship and you remain the captain.
Well, there are arenas and tasks that can be outrun in social media marketing by AI technology like,
- Data reporting, technology was always a comfortable method to work on data consumption as working on it manually has been a human vulnerability
- Posting and publishing automation is an available option even now, set the schedule, and the labour to go through the task of a social media marketer is reduced
- Content curation tools are available online, and it generates articles within minutes that generally take hours from human hands
- Creative tools have been a part of daily life for a long, the editing and designing tools make the task easy, as social media marketing skills do not involve designing a creative
- Robotic customer service is nothing new, there are mechanical answering tools used by many brands to engage with customer care services, and working as of now
Many accept the fact that mechanical tools can help them gain momentum in social media marketing. But people forget that these tools were in fact built by a human mind.
Shortcomings of AI Technology in Social Media Marketing Skills
Even though AI technology develops and adapt with unprecedented speed it has certain limitation,
- Capacity to run only with the feed data and cannot think on its own
- Cannot adapt created content according to audience and brands necessity on its own
- Lacks the creative liability a human mind possesses
- The absence of the empathetic touch customers always searches for in a brand
How To Use AI as a Social Media Marketer to Your Advantage?
It’s simple instead of being cautious of AI use it to your advantage and give a push to your social media marketing goals. For instance,
- Utilize the automated system to stay updated with the trends and algorithms
- Use its analysis to get you the right and effective direction for your promotion purpose
- Take the assistance of robotic tools to engage with customers and receive feedback
- The listening tools to analyze the social media activity
So, the key is being updated with AI technology and learning to use it to increase your work productivity not to lose it.
To conclude AI technology can only affect Social Media Managers if they lack the agility to adapt. As tried and tested a Social Media Marketing Package in India from an agency with a human team can provide you with more flexible and desired results than an AI can gain for you.